The 2nd biggest challenge CRO’s face when hiring is…..
Attracting the right salespeople
You’ve worked out what you need to hire but when it comes to interviewing, the people you are presented with are just not the right fit.
This could be a lack of start-up experience, little or no new logo track record, poor cultural fit or a plethora of other issues.
There are several points most companies neglect to put themselves into a good position to attract the right people.
- Defining why a top salesperson would want to join your business. Every start-up will offer a salary, uncapped commission plan and stock options but how do you stand out? You have to be realistic, the best sportsperson in any sport isn’t going to join a team below their level, unless there is something compelling to persuade them to. The same goes for salespeople.
- Promote the reasons why they would join you. If your careers page is just a list of jobs then you are missing out on a chance to sell your company to the right talent. A careers page should tell a story and get people excited about the business.
- Your recruitment partner, whether internal or external, isn’t equipped to sell the opportunity. If you can’t put a compelling reason in front of passive talent (which is most likely what you are looking for) then your chance to capture their attention is lost. Arm your recruiter with a pitch and test them to see how they deliver it.
- And ultimately, find a recruitment partner with the experience and skill to find the hard-to-find talent. Once that can get this talent in front of you and support you in interviewing and closing them.
If this is an area that you require help, then we would be delighted to have a short discovery call with you to understand your challenges and see if we are the right recruitment agency to help.
About Indigo
We are SaaS GTM recruitment specialists with vast experience recruiting experienced professionals across sales, marketing and sales engineering for US, UK and Israel headquartered tech companies. Our start-up and scale-up customers rely on us to find the best people for their businesses and we take pride in knowing our work helps business to scale fast.